Brian Friedman

Brian soon became one of the most in-demand choreographers in the business and went on to choreograph shows such as Dancing with The Stars, So You Think You Can Dance, Will & Grace, The Tonight Show, Late Night, Jimmy Kimmel, The Ellen Show, Oprah, MTV VMAs, VH1 Divas Live, American Music Awards, and The Billboard Music Awards. The list of artists he has creatively directed and choreographed for includes Justin Bieber, Britney Spears, Beyoncé, Rihanna, Ciara, Mariah Carey, Usher, P!nk, Nicole Scherzinger, Ne-Yo, Christina Aguilera, One Direction, Cher, Normani, and Sam Smith. He was chosen by Simon Cowell to work on several of his most popular and successful projects, including judging, choreographing, creative directing, and producing The X Factor (US and UK), America’s Got Talent, and Britain’s Got Talent.

During the first 15 years of his career, Brian Friedman received multiple nominations for the MTV VMAs, the MVPAs, and the American Choreography Award for Outstanding Achievement in Choreography. He has received two Universal Dance Awards for Best Choreography in Digital Content for Portugal. The Man’s “Feel It Still,” a World of Dance Award in 2016 for Male Choreographer of the Year, an Industry Voice Award in 2011 for Best Choreography in a Music Video for Britney Spears’ “Till the World Ends,” the London Choreographers Carnival Achievement Award in 2006, and Convention of the Year for The Main Event, which Brian created and produced.

In addition to spending his time as a producer, director, creative director, and choreographer, Brian enjoys giving back to the community. He has toured the world teaching and mentoring thousands of dancers by working on countless events, including The Pulse on Tour, for which he was co-creator and creative director, The Main Event, which he is the creator and director, and the Radix Dance Convention, where he currently teaches. Brian also created an interactive instructional dance DVD called Freestyle, teaching audiences around the world original choreography from his most renowned projects. To reach students who cannot travel, he created an online mentorship program called The Talent Collective. This program helps guide the lives of future artists and entertainers, creating and developing original projects, and helping to catapult careers in the entertainment industry.

Brian has never stopped learning, growing, and venturing into new fields. He took on the fashion industry as a designer when he partnered with the internationally renowned company Capezio to create his own shoe line called B-Free. That same love for fashion led him to eventually create a full apparel and shoe line called Brian Says B Free as well as a costume collection titled Brian Friedman Performance and a dancewear line called Brian Friedman Dance Wear, both for Discount Dance Supply. Brian’s entrepreneurial spirit remains as vibrant as ever as he continues to work and develop new ideas in the field of dance.